Nom du projet

Empowering Family Legacies

Camden proved to be the perfect partner for JIA Family Office when they needed to rebuild their brand strategy for a global audience. JIA Family Office wanted to expand their reach beyond Asia and connect with families worldwide, while staying true to its Chinese values and roots. Camden helped achieve this goal by developing a comprehensive brand strategy that included a new brand identity, logo, strong content pillar and a communications strategy focused on converting new clients.

The first step was to create a brand strategy that would help JIA represent its identity in a global context. We deconstructed the research, the company, and the market to define a strategy that would exclusively fit JIA’s approach. 

From there, Camden created a new brand identity that conveyed stability, reliability, and trustworthiness, in line with the company’s core values. When designing the logo, Camden kept in mind the Chinese meaning of "JIA" as a balanced, flowing family pillar that empowers legacies. The challenge was to stay aligned with JIA’s Chinese DNA while creating a brand identity that would resonate with a global market. The resulting logo successfully launched JIA in Dubai, USA, UK, Australia, and Canada, establishing the company as a reliable and trustworthy family office that embodies its core values and mission.